At the core of Provivi’s business is its skill in manipulating biocatalysts to produce useful chemicals that are elsewise difficult to make. Initially, Dr. Coelho, who is from Brazil, was so confident in the technology that he thought the business model would take care of itself. When the start-up hit some snags, Dr. Coelho consulted with Sullivan & Worcester’s pesticide attorneys to learn about the US industry. The firm’s lawyers spoke with Dr. Coelho several times and visited the company’s lab in Santa Monica, California, in order for Dr. Coelho to better understand the US pesticide industry. With the recent announcement of the Nobel Prize winners, we take pride in having assisted a company applying Dr. Arnold’s work to biobased insect pheromones.